In the early days of a new business, having a clear branding plan can mean the difference between confusion and clarity. Rather than diving into advanced tactics or data-driven strategies—which often require historical metrics—this prompt helps you identify the must-have branding statements that give your venture a cohesive identity right from the start.

Main Prompt

PROMPT 1:

Please provide an outline of the most important marketing and branding positioning statements or elements for a business that has been online for less than 1 month.

Exclude complex SEO tasks or any items requiring quantitative data.

Focus on the core statements that define the brand’s identity, audience, and value proposition.

INITIAL RESPONSE:

NOTE: This response combines the results of an A.I. chat into a simple unorganized list. In part 2 and 3 we will organize and prioritize this list into a step-by-step action plan.

Define the Target Audience
- Explains who you’re serving. Without knowing who your audience is, everything else becomes guesswork.
State the Unique Value Proposition
- Clearly states what makes the brand or product different, helping you stand out in a crowded market.
Clarify the Brand’s Niche
- Positions you in a specific area or expertise, making it easier for potential customers to understand your specialty.
Determine the Brand Voice
- Sets the tone for communication—formal, casual, playful, etc.
Mission Statement
- A concise expression of the brand’s purpose and aspirations.
Vision Statement
- Outlines what the brand aims to become in the future, guiding long-term decision-making.
Brand Story
- Provides context for why the brand was created, forging a deeper connection with your audience.
Brand Values
- Identifies the core principles that shape your business culture and influence how you interact with customers.
Core Product/Service Description
- Summarizes what you offer, focusing on benefits rather than just features.
Competitive Edge

Highlights the key differentiators that give you an edge in the marketplace.

Primary Target Persona
- Focuses on understanding the specific “persona” you’re trying to attract.
Brand Promise
- What customers can consistently expect from your company.
Core Differentiators
- The main reasons someone should choose you over a competitor.
Brand Personality
- Human-like traits that define how your brand “sounds” and “acts.”
Elevator Pitch
- A short, punchy summary you can deliver in 30 seconds.
Brand Goals
- Short-term aims, given you’re in the first month of operations.
Tone and Messaging Style
- The words, phrases, and overall style that represent your brand in copy and communication.
Foundational Brand Narrative
- Simplifies the story behind your business—why it started and what drives it.
Customer Experience Vision
- Outlines how you intend to make customers feel at each interaction.
Simple Brand Guidelines
- Basic do’s and don’ts for visual identity, ensuring no confusion in early marketing efforts.
Customer Pain Point / Problem Statement
- Identifies the problem you aim to solve.
Positioning Statement
- Captures how you want to be perceived in the market.
Brand Character Traits
- Three to five adjectives that describe your brand as if it were a person.
Tagline or Slogan
- A memorable phrase capturing the essence of the brand.
Key Messaging Pillars
- The central themes you will repeatedly emphasize in your marketing.
Short-Term Brand Objective
- Defines what you want to achieve branding-wise within the next 3-6 months.
Brand Commitment
- Outlines a simple promise or pledge to your customers.
Product/Service Snapshot
- High-level view of what you offer, without needing detailed metrics or user data.
Brand Mood or Atmosphere
- The emotional ambiance you want customers to feel when interacting with your brand.
Unique Story Hook
- A one- or two-sentence narrative capturing your brand’s origin and passion.

A Few Practical Examples from Different Industries:

Tech Startup
- Target Audience: Early adopters who value innovative solutions
- Unique Value Proposition: “We provide cutting-edge AI to automate routine tasks”
Small Retail Shop
- Brand Voice: Friendly, neighborhood vibe
- Brand Values: Sustainability, community support
Freelance Consultant
- Mission Statement: “Empower small businesses with clear marketing strategies”
- Competitive Edge: 10+ years of experience in niche advisory services
SaaS Startup
- Brand Mood: Futuristic, efficient, minimalistic
- Tagline: “Simplifying tasks, amplifying impact”
Handmade Crafts Business
- Key Messaging Pillars: Local sourcing, artisanal craftsmanship, eco-friendly approach
- Brand Commitment: “We handcraft every item with care for both people and the planet.”
Freelance Web Designer
- Brand Character Traits: Innovative, prompt, collaborative
- Short-Term Brand Objective: Secure at least three new client projects within the first quarter
Online Coaching
- Brand Personality: Encouraging and empathetic
- Brand Promise: “We help you master new skills in record time”
E-commerce Store
- Core Differentiators: Sustainable packaging, unique product designs
- Tone & Messaging Style: Warm, friendly, approachable
Boutique Consultancy
- Elevator Pitch: “We provide niche advice to accelerate growth for early-stage tech companies”
- Brand Narrative: Founded by industry veterans seeking to support startups with real-world insights

TAGS:

Status: Untestedweek4

Richard Ketelsen

Introduction: The Essential Brand Playbook for A.I.

The Foundational Marketing & Branding Statements needed for effective communication with any A.I. tool.

Main Prompt

A Few Practical Examples from Different Industries:

Step-By-Step Action Plan: The Essential Brand Playbook for A.I. (Part 3)

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