RCP-003-002-001-TARGET-AUDIENCE-v1.00a
CRAFT RECIPE START
RECIPE_ID: RCP-003-002-001-TARGET-AUDIENCE-v1.00a
TITLE: Identify Your Target Audience
DESCRIPTION: Comprehensive target audience profiling based on proven methodologies from top branding books. Creates detailed audience personas including demographics, psychographics, pain points, buying behaviors, and market segmentation. Perfect for entrepreneurs and marketers who need to deeply understand their ideal customers for more effective product development and marketing strategies.
DIFFICULTY: medium
CATEGORY: CAT-Marketing
SUBCATEGORY: SUBCAT-Audience-Research
PROMPT TEMPLATE:
I need help defining the target audience for my {business_type}. Using proven audience research methodologies, help me create a comprehensive profile of my ideal customers.
Please analyze and provide the following components:
**1. Demographics Profile** (age, gender, location, income, education)
Based on: {demographic_hints}
**2. Psychographics Analysis** (interests, values, lifestyle, motivations)
Considering: {psychographic_clues}
**3. Pain Points & Challenges**
Known challenges: {known_pain_points}
**4. Buying Behavior Patterns**
Current observations: {buying_patterns}
**5. Competitor Analysis**
Main competitors: {competitors}
How can we differentiate our audience targeting?
**6. Market Segmentation**
Create 2-3 distinct audience segments based on the above analysis.
Additional context about my business:
- Products/Services: {offerings}
- Unique Value Proposition: {value_prop}
- Business Stage: {business_stage}
- {additional_context}
Please create a {output_format} that includes:
{detail_level}
For each segment identified:
- A memorable persona name
- Key characteristics summary
- Primary motivations
- Preferred communication channels
- Potential objections to address
End with specific recommendations for:
1. Which segment to prioritize first
2. Key messages for each segment
3. Research methods to validate these profiles
PARAMETERS:
- business_type: string, required=True, description="Type of business (e.g., 'SaaS platform', 'consulting service', 'e-commerce store')"
- offerings: string, required=True, description="Main products or services you provide"
- demographic_hints: string, required=False, default="Not yet defined", description="Any known demographic information"
- psychographic_clues: string, required=False, default="To be discovered", description="Lifestyle and values insights if known"
- known_pain_points: string, required=False, default="Need to identify", description="Problems your audience faces"
- buying_patterns: string, required=False, default="Unknown", description="How they make purchase decisions"
- competitors: string, required=False, default="", description="Main competitors (comma-separated)"
- value_prop: string, required=False, description="What makes your offering unique"
- business_stage: string, required=False, default="startup", choices=["idea", "startup", "growth", "established"], description="Current business stage"
- output_format: string, required=False, default="detailed profile", choices=["detailed profile", "executive summary", "persona cards"], description="Preferred output format"
- detail_level: string, required=False, default="comprehensive", choices=["basic", "comprehensive", "exhaustive"], description="Level of detail needed"
- additional_context: string, required=False, default="", description="Any other relevant information"
EXAMPLES:
1. B2B SaaS startup:
```python
result = quick_recipe(
"https://www.aicookbook.ai/recipes-via-craft-api/rcp-003-002-001-target-audience",
business_type="B2B project management SaaS",
offerings="AI-powered project tracking and team collaboration tools",
demographic_hints="Tech companies, 50-500 employees",
known_pain_points="Remote team coordination, project visibility, deadline management",
competitors="Asana, Monday.com, Trello",
value_prop="AI predicts project delays before they happen",
business_stage="startup"
)
```
2. E-commerce fashion brand:
```python
result = quick_recipe(
"https://www.aicookbook.ai/recipes-via-craft-api/rcp-003-002-001-target-audience",
business_type="sustainable fashion e-commerce",
offerings="Eco-friendly clothing and accessories",
psychographic_clues="Environmentally conscious, values quality over quantity",
buying_patterns="Research brands thoroughly, willing to pay premium for sustainability",
output_format="persona cards",
detail_level="comprehensive"
)
```
3. Professional services:
```python
result = quick_recipe(
"https://www.aicookbook.ai/recipes-via-craft-api/rcp-003-002-001-target-audience",
business_type="executive coaching service",
offerings="1-on-1 leadership development and career transition coaching",
demographic_hints="C-suite executives, 40-55 years old, $200K+ income",
known_pain_points="Work-life balance, imposter syndrome, career plateaus",
business_stage="growth",
additional_context="Focus on tech industry leaders experiencing rapid company growth"
)
```
INTEGRATION NOTES:
This recipe works best with:
- RCP-002-002-001-PROJECT-DESC-v1.00a (Describe Website/Project) - Use audience insights to refine messaging
- RCP-003-003-001-COPYWRITING-MASTER-v1.00a - Create targeted copy for identified segments
- Content strategy recipes - Develop content that resonates with your audience
Based on methodologies from "Designing Brand Identity" by A. Wheeler, "Brand Against the Machine" by J. Morgan, and "Building Better Brands" by S. Lerman.
BEST PRACTICES:
1. Start with hypothesis then validate with research
2. Focus on behaviors and motivations, not just demographics
3. Create 3-5 detailed personas maximum
4. Update profiles quarterly based on customer feedback
5. Interview actual customers to validate assumptions
6. Look for underserved segments competitors miss
PARAMETER VALIDATION:
- business_type: Be specific about industry and model (min 2 words)
- offerings: List core products/services clearly
- competitors: Include 2-5 main competitors for best analysis
- additional_context: Maximum 300 words to maintain focus
CRAFT RECIPE END
