RCP-003-003-001-COPYWRITING-MASTER-v1.00a
CRAFT RECIPE START
RECIPE_ID: RCP-003-003-001-COPYWRITING-MASTER-v1.00a
TITLE: Master Copywriting Frameworks Generator
DESCRIPTION: Access 10 proven copywriting frameworks in one powerful recipe. Includes AIDA, PAS, BAB, FAB, 4Ps, 4Cs, 4Us, QUEST, ACC, and SLAP. Each framework is optimized for different content goals - from sales pages to social posts. The recipe intelligently adapts output based on your chosen framework, content type, and target audience. Perfect for marketers, content creators, and entrepreneurs who need persuasive copy fast.
DIFFICULTY: easy
CATEGORY: CAT-Marketing
SUBCATEGORY: SUBCAT-Copywriting
PROMPT TEMPLATE:
You are an expert copywriter with deep knowledge of all major copywriting frameworks. Create compelling copy using the {framework} framework for the following:
**Topic/Product**: {topic}
**Content Type**: {content_type}
**Target Audience**: {target_audience}
**Primary Goal**: {primary_goal}
**Tone**: {tone}
**Key Benefits/Features**: {key_points}
{framework_reminder}
**Additional Context**: {additional_context}
Please create {output_versions} version(s) of the copy following the {framework} framework structure.
For each version:
1. Clearly label each section of the framework
2. Make the copy {content_length}
3. Include specific details and vivid language
4. End with a clear call-to-action
{framework_specific_instructions}
After the copy, briefly explain why this framework works well for this particular use case.
PARAMETERS:
- topic: string, required=True, description="Product, service, or subject you're writing about"
- framework: string, required=True, choices=["AIDA", "PAS", "BAB", "FAB", "4Ps", "4Cs", "4Us", "QUEST", "ACC", "SLAP"], description="Copywriting framework to use"
- content_type: string, required=True, choices=["email", "landing_page", "social_post", "ad", "blog_post", "sales_letter", "product_description"], description="Type of content being created"
- target_audience: string, required=True, description="Specific audience description (demographics, pain points, desires)"
- primary_goal: string, required=True, choices=["generate_leads", "make_sale", "build_awareness", "educate", "engage", "drive_traffic"], description="Main objective of the copy"
- key_points: string, required=True, description="Main benefits, features, or points to highlight (comma-separated)"
- tone: string, required=False, default="professional", choices=["professional", "casual", "urgent", "friendly", "authoritative", "inspirational"], description="Writing tone"
- content_length: string, required=False, default="medium", choices=["short", "medium", "long"], description="Desired copy length"
- output_versions: integer, required=False, default=1, description="Number of variations to create (1-3)"
- additional_context: string, required=False, default="", description="Extra information about brand, competition, or constraints"
- framework_reminder: string, required=False, default="", description="Auto-populated framework description"
- framework_specific_instructions: string, required=False, default="", description="Auto-populated based on framework choice"
EXAMPLES:
1. Email campaign using AIDA:
```python
result = quick_recipe(
"https://www.aicookbook.ai/recipes-via-craft-api/rcp-003-003-001-copywriting-master",
topic="AI-powered email assistant",
framework="AIDA",
content_type="email",
target_audience="busy executives who struggle with email overload",
primary_goal="generate_leads",
key_points="saves 2 hours daily, writes perfect responses, learns your style",
tone="professional",
output_versions=2
)
```
2. Landing page using PAS:
```python
result = quick_recipe(
"https://www.aicookbook.ai/recipes-via-craft-api/rcp-003-003-001-copywriting-master",
topic="Cybersecurity training platform",
framework="PAS",
content_type="landing_page",
target_audience="IT managers at mid-size companies worried about security breaches",
primary_goal="make_sale",
key_points="prevent breaches, train employees, compliance ready, gamified learning",
content_length="long"
)
```
3. Social media ad using 4Us:
```python
result = quick_recipe(
"https://www.aicookbook.ai/recipes-via-craft-api/rcp-003-003-001-copywriting-master",
topic="30-day fitness transformation program",
framework="4Us",
content_type="social_post",
target_audience="women 25-40 wanting to get fit but lacking time",
primary_goal="drive_traffic",
key_points="home workouts, 20 min/day, meal plans included, community support",
tone="inspirational",
content_length="short"
)
```
INTEGRATION NOTES:
Framework selection guide:
- AIDA: Best for awareness → action journey (emails, ads)
- PAS: Ideal when audience has clear pain points (landing pages, sales letters)
- BAB: Perfect for transformation stories (testimonials, case studies)
- FAB: Technical products needing benefit translation
- 4Ps: Direct response copy needing immediate action
- 4Cs: Any copy needing clarity and credibility check
- 4Us: Headlines and email subjects
- QUEST: Long-form sales copy with education component
- ACC: Awareness campaigns for unknown problems
- SLAP: Social media and scroll-stopping content
BEST PRACTICES:
1. Match framework to content type and goal
2. Research audience pain points before writing
3. Use specific numbers and data when possible
4. Test different frameworks for same content
5. Always include clear next steps
6. Edit for clarity after framework application
PARAMETER VALIDATION:
- topic: Be specific about what you're promoting (min 3 words)
- key_points: Include 3-5 comma-separated benefits for best results
- target_audience: Include demographics AND psychographics (min 10 words)
- output_versions: Maximum 3 to maintain quality
FRAMEWORK DEFINITIONS:
- AIDA: Attention → Interest → Desire → Action
- PAS: Problem → Agitate → Solution
- BAB: Before → After → Bridge
- FAB: Features → Advantages → Benefits
- 4Ps: Promise → Picture → Proof → Push
- 4Cs: Clear → Concise → Compelling → Credible
- 4Us: Useful → Urgent → Unique → Ultra-specific
- QUEST: Qualify → Understand → Educate → Stimulate → Transition
- ACC: Awareness → Comprehension → Conviction
- SLAP: Stop → Look → Act → Purchase
CRAFT RECIPE END
